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Jurnal Pendidikan Geografi: Kajian, Teori, dan Praktek dalam Bidang Pendidikan dan Ilmu Geografi

Abstract

The increasing development of other leading destinations in Surakarta City, there are many challenges that must be faced by Kauman Surakarta Batik Village. The activation of tourism potential that has not been fully managed optimally shows that the existence of the village is starting to be threatened. The purpose of this research is to identify tourism potential that needs to be developed and to analyze the development strategy of Kampung Batik Kauman Surakarta tourist attraction by looking at the potential it has. The method used in this research is quantitative with data collection techniques, namely observation, interviews and questionnaires. Data analysis techniques using qualitative descriptive, spatial analysis, and Quantitative Strategic Planning Matrix (QSPM) analysis. The research results show that there are 20 points of distribution of tourism potential in Kauman Batik Village which have not been utilized optimally. Meanwhile, based on the results of the SWOT and QSPM analysis, there are nine alternative development strategies that can be applied by Kauman Batik Village Surakarta, one of which has the highest priority in the development of Kauman Batik Village Surakarta, namely packaging all existing tourism potential through the formation of tour packages, with a Total Attractive Score (TAS) value of 7.578.

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