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Abstract

As an emerging sector in the global tourism industry, halal tourism is projected to inspire behavioral changes and policy strategies rooted in sustainability principles, particularly within faith-based communities and from the perspective of tourism geography in Malaysia. This study aims to identify research trends, analyze key sustainability determinants, and determine the direction of sustainable halal tourism development in Malaysia through a Systematic Literature Review (SLR) following PRISMA guidelines, screening 20 articles from Scopus, Google Scholar, and Web of Science (2020–2025). Findings reveal that halal tourism development is shaped by national policy integration, uniform certification systems, and strong institutional coordination. Sustainability is reflected in the alignment between halal principles, environmental management, community welfare, and ethical consumption. Sustainability is reflected in the integration of halal principles with environmental management, community well-being, cultural preservation, and ethical consumption, while digitalization and waqf-based financing emerge as potential directions for future halal tourism development. Digitalization and waqf-based financing emerge as key innovations supporting long-term sustainability. These findings underscore the need for equitable regional development, improved multi-level governance, and environmental carrying capacity considerations in tourism planning to ensure the proper and sustainable growth of halal tourism across Malaysia.

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