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Abstract

This study aims to (1) identifying the environmental values in consumer behavior facilitated school to be internalized in students, (2) know the process of internalization of environmental values in consumption behavior on students, and (3) identifying the values of the environment in consumer behavior have actualization students in everyday behavior, This is a qualitative research method using aproach phenomenology. The results showed that the value of the environmental values in consumer behavior is facilitated by the school to be internalized in students of SMAN 1 Bangil is implementing 3R, applying 5P free, save electricity and energy, saving water, saving paper, plastic use reduction, waste sorting. And the values of the environment in the consumption behavior has been actualized in the daily behavior of students of SMAN 1 Bangil.

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