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Abstract

Based on the results of preliminary observations and interviews conducted by researchers, obtained information that the local potential in Trenggalek District still belom maximized by teachers when carrying out learning activities in the classroom. Though the learning of entrepreneurship and entrepreneurship can be used as a means of learners to develop ideas or creative ideas. So the researchers chose to develop teaching materials and entrepreneurship oriented local potential Trenggalek District with the aim that can be used as one way to increase the love of learners to their environment. Based on the research that has been implemented, obtained data that teaching materials developed effectively used to improve insight and entrepreneurship attitude of learners.

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