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Abstract

The purpose of this study is to determine the performance of industrial marketing in Malang City. This research method with a quantitative approach. The population is 200 entrepreneurs of tempe chips in the Sanan Tempe Chip Industry Center, Malang City. The research sample is 151 respondents taken by purposive sampling. Data analysis with partial last square analysis technique. Research findings prove that marketing performance is influenced by market orientation, learning orientation, and product innovation. The suggestions given include, a) always taking strategic steps according to the needs of customers. Committed to continuous learning and innovating to improve its marketing performance; b) always regularly conduct gatherings in the context of deliberation and determine business strategies that must be improved and are always committed to providing training for tempe chip craftsmen in Sanan so they can always develop them products more good.

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