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Abstract

This study aims to analyze patterns of netizens’ responses to the hashtag #KaburAjaDulu in the comment section of the Instagram account @Ariefnaikkelas as a form of language expression, humor, social criticism, and digital solidarity in contemporary Indonesian society. This research employs a qualitative descriptive approach within an interpretive paradigm and applies Fairclough’s Critical Discourse Analysis, encompassing three dimensions: text, discourse practice, and social practice. Data were collected through digital documentation of Instagram users’ comments that use or respond to the hashtag. The findings reveal that the #KaburAjaDulu discourse is polarized into two main groups: the pro group, which interprets the hashtag as a rational critique of socio-economic conditions, and the contra group, which perceives it as opposing nationalism and social responsibility. Interactions among comments demonstrate various linguistic strategies, including informal language, sarcasm, irony, and metaphor, which function to construct digital identity and reinforce collective solidarity. From a Critical Discourse Analysis perspective, this phenomenon reflects an ideological negotiation between orientations toward global mobility and commitments to collective values within digital society. Therefore, the Instagram comment section serves as a discursive space where individuals negotiate meaning, emotions, and social values dynamically within Indonesia’s digital culture.

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