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Abstract

Cover artwork in digital music functions not only as a visual identity but also as a representational medium that constructs meaning through symbols, colors, and composition. This study examines the visual representation of Paroots’ “Revolusi Mental” cover artwork, created by Garis Edelweiss, using Roland Barthes’ semiotics and Stuart Hall’s theory of representation. A descriptive qualitative approach was employed, drawing on the visual artwork and in-depth interviews with Garis Edelweiss and five members of Paroots. Barthes’ framework was used to identify denotative, connotative, and mythical meanings, while Hall’s framework was applied to examine the relationship between the creator’s encoding and the musicians’ decoding. The findings show that the human figure, orange flowers emerging from the head, dark teal background, and plant silhouettes construct representations of change, growth, renewal, and internal transformation. The creator’s intentions and the musicians’ interpretations converge on the central idea of change originating from within, despite variations in the interpretation of particular signs, especially the figure’s gender identity. These findings demonstrate that cover artwork functions as a representational space that preserves a central idea while remaining open to multiple visual interpretations.

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