Abstract
This research aims to describe the function of interrogative utterance contained in conversation implicature in the discourse of e-commerce business advertisement. The source of data in this research was in the form of interrogative utterance obtained in e-commerce business advertisement such as online shopping, online transportation, and drop shipping existed in YouTube. E-commerce advertisement of online shopping is an advertisement which frequently has conversation implicature. Meanwhile, online transportation advertisement and drop shipping seldom have conversation implicature. This research employed pragmatics in order to analyze the transcript data. Based on the data analysis, the researcher found out five functions of interrogative utterance, they are (1) instruction function, (2) asking function, (3) forbidding function, (4) refusing function, and (5) suggesting function. From these five functions of interrogative utterance in the conversation implicature, it can be concluded that the discourse of interrogative utterance in the advertisement of e-commerce leads to persuasive form.
First Page
906
Last Page
911
Recommended Citation
Prastio, Bambang; Ibrahim, Abd. Syukur; and Susanto, Gatut
(2019)
"Conversation Implicature in Interrogative Utterance of The Discourse of E-Commerce Business Advertisement,"
Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan: Vol. 4:
No.
7, Article 12.
DOI: https://doi.org/10.17977/jptpp.v4i7.12632
Available at:
https://citeus.um.ac.id/jptpp/vol4/iss7/12