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Abstract

This study focuses on identifying internal and external factors from Crystal Guava Production and Service Unit of SMK 2 Batu. Therefore, strategies for the development of Production Units as edupreneurship can be obtained, namely vehicles for practicing work and entrepreneurship for students by doing creative and innovative efforts, the use of technology at the time of the guava crystal production process and its marketing implementation. Based on the internal factor analysis of the UPJ in SMK 2 Batu at 1.19 and the external factor analysis of 1.15 which is then analyzed using the SWOT matrix at the coordinate point (1.19:1.15) which means the quadrant I (SO) namely having to develop their internal power be`1cause the opportunity to develop UPJ in SMK N 2 batu is widely opened. The SO strategy that has been developed based on the SWOT matrix is (1) making Guidelines for production activities of Production Units that propose Curriculum, (2) product development and the use of the latest technology in organic crystal cultivation, (3) expanding market share with promotional media on social media, (4) increasing student involvement in cultivation and marketing (sales services, promotion in social media), (5) increasing collaboration with industrial parties to transfer knowledge and technology of crystal guava cultivation and maintain continuity of guava products.

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