Perilaku Konsumsi Mahasiswa Menggunakan Mobile Payment

Authors

• Mufinna Fauziyah, Pendidikan Ekonomi, Universitas Negeri MalangFollow
• Sunaryanto Sunaryanto, Pendidikan Ekonomi, Universitas Negeri MalangFollow
• Sugeng Hadi Utomo, Pendidikan Ekonomi, Universitas Negeri MalangFollow

Abstract

The reasearch is to analyze student consumption behavior using OVO mobile payment. This research uses a qualitative method of phenomenology type because researchers analyze more deeply the phenomenon of consumption behavior by students in using OVO mobile payments. Research informants was students who use OVO and students who have taken S1. The results showed that the consumption behavior of students using mobile payment ovo included in rational consumption was seen with the perceptions of students, consumption behavior carried out by students considering price and time as well as efficiency and effectiveness obtained by using mobile payment OVO.

First Page

206

Last Page

212

Recommended Citation

Fauziyah, Mufinna; Sunaryanto, Sunaryanto; and Utomo, Sugeng Hadi (2021) "Perilaku Konsumsi Mahasiswa Menggunakan Mobile Payment," Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan: Vol. 6: No. 2, Article 7.
DOI: https://doi.org/10.17977/jptpp.v6i2.14448
Available at: https://citeus.um.ac.id/jptpp/vol6/iss2/7