Abstract
In general, the goal of this research is to explain persuasive messages in advertorial forms found in printed advertisements. The study employs a qualitative approach oriented toward discourse analysis theory. The research findings indicate that messages of product superiority, promises of fulfillment, factual status, and opinion status are used to establish a positive image of products. The content of persuasive messages in advertorial advertisements is engineered by capitalists to build the hegemony of potential customers and encourage consumptive actions.
First Page
18
Last Page
29
Recommended Citation
Martutik, Martutik
(2013)
"Isi pesan persuasif dalam advertorial media massa cetak,"
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya: Vol. 41:
No.
1, Article 3.
DOI: https://doi.org/10.17977/um015v41i12013p18-29
Available at:
https://citeus.um.ac.id/jbs/vol41/iss1/3