Volume 6, Number 8 (2026)
The Influence of Augmented Reality Virtual Try-On on Purchase Intention: The Mediating Role of Attitude Toward the Product in Cosmetics
Raden Adi Cahyadi, Benni Ahdiyana Pamungkas, and Ruthlivia Tiara Bernessa
https://doi.org/10.17977/2797-4480.1248
pp. 1039 - 1052
