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Volume 6, Number 8 (2026)

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The Influence of Augmented Reality Virtual Try-On on Purchase Intention: The Mediating Role of Attitude Toward the Product in Cosmetics
Raden Adi Cahyadi, Benni Ahdiyana Pamungkas, and Ruthlivia Tiara Bernessa

https://doi.org/10.17977/2797-4480.1248

                    pp. 1039 - 1052